Blog
How to avoid HIPPOs and RHINOs hijacking your roadmap
![](https://framerusercontent.com/images/YEtrPzqcizsN0Muml0FLHkWo6t8.webp)
Gaurav Chandrashekar
Fractional GTM Head
3 challenges every product leader faces in actuating a roadmap
![](https://framerusercontent.com/images/YEtrPzqcizsN0Muml0FLHkWo6t8.webp)
Gaurav Chandrashekar
Fractional GTM Head
Calculating an effective ROI number for each of your roadmap items
![](https://framerusercontent.com/images/YEtrPzqcizsN0Muml0FLHkWo6t8.webp)
Gaurav Chandrashekar
Fractional GTM Head
Capacity insights required for a healthy Product ROI
![](https://framerusercontent.com/images/bdpptSrvGC3Q0jSQQ59afp4fWF4.png)
Wouter Neyndorff
Co-founder & CEO
Managing roadmap complexity with limited capacity
![](https://framerusercontent.com/images/WeFtMBWvfGc9GMi9KcSCDKvoYCk.png)
Wouter Neyndorff
Co-Founder & CEO
Improve Your Roadmap Priorities by splitting into 3 buckets.
![](https://framerusercontent.com/images/r9rl4miB1NIajHFm7RDPtj3WbuQ.png)
Wilco van Duinkerken
Co-founder & CTO
Roadmaps that drive Product ROI
![](https://framerusercontent.com/images/bdpptSrvGC3Q0jSQQ59afp4fWF4.png)
Wouter Neyndorff
Co-founder & CEO
Reviving Cost Awareness in Product Engineering
![](https://framerusercontent.com/images/MdjWxPccN3rfF8N9422GBPweimI.png)
Wilco van Duinkerken
Co-founder & CTO
The challenge is shifting from tech to product
![](https://framerusercontent.com/images/bdpptSrvGC3Q0jSQQ59afp4fWF4.png)
Wouter Neyndorff
Co-founder & CEO
What an ROI signal in your roadmap means
![](https://framerusercontent.com/images/YEtrPzqcizsN0Muml0FLHkWo6t8.webp)
Gaurav Chandrashekar
Fractional GTM Head