TheyDo
TheyDo is a leading platform that excels in customer journey management, enabling organizations to map, analyze, and optimize customer experiences. As TheyDo grew, the company recognized the need to refine its product strategy to ensure alignment with broader business goals and to prevent becoming a "feature factory" focused on quantity over quality.
Challenges
Overwhelming Idea Flow: TheyDo faced an extensive influx of ideas from various sources, including customer feedback, journey opportunities, and input from sales and customer success teams, making it difficult to prioritize effectively.
Risk of Misalignment: The risk of becoming a "feature factory" grew as the company struggled to align new initiatives with long-term strategic objectives.
Inefficiency and Overhead: Detailed initiative documentation consumed resources, with many initiatives requiring overhauls before implementation, causing delays and inefficiencies.
Solutions
ProductHub provided two key workshops to address these challenges, leading to a transformation across TheyDo’s entire organization:
Product Strategy Investment Workshop: A 2.5-3 hour session with TheyDo leadership to build a Product Investment Strategy focused on prioritizing initiatives based on ROI, risk, and strategic impact.
Roadmap Business Cases Workshop: A session that introduced ROI-based prioritization, helping product teams create business cases for roadmap items, and fostering alignment across departments.
Organization-Wide Adoption: The prioritization strategy was applied beyond product and tech to include marketing, sales, and customer success, creating a unified decision-making framework.
"We now hit 75-85% roadmap impact each quarter by using it as a communication tool."
Charles Beaumont
Co-Founder, CTO
Results
Company-Wide Alignment: TheyDo implemented a unified ROI-driven prioritization strategy across all departments, ensuring that every team’s initiatives aligned with company-wide goals.
Efficiency and Focus: Teams shifted from prolonged prioritization discussions to focusing on execution, streamlining processes and improving decision-making speed.
Optimized Resource Allocation: TheyDo improved resource allocation across departments, with clearer decision-making and reduced overhead, enhancing overall business performance.
